Support Center

Television Underwriting

Last Updated: Jun 06, 2019 01:28PM PDT

Why does OPB have "ads" on the air?

Sixteen percent of OPB's operating budget comes from business underwriters who receive on-air acknowledgements of their contributions to public broadcasting. Both the Federal Communications Commission and OPB limit the form these acknowledgements can take. For example, underwriting recognition credits cannot include inducements to buy, the use of superlatives, calls to action or references to price.

Financial support from our underwriters does not influence program content or programming decisions. OPB maintains strictly enforced barriers between program content and all funding.

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